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If your business involves selling a marketing business plans, you should also include information about inventory levels and packaging in this part of your marketing plan. For instance:. Essentially the advertising and promotion section of the marketing plan describes how you're going to deliver your USP to your html online courses customers.

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Harvard Business Review. Table of Contents Expand. Table of Contents. Pricing and Positioning Strategy. Sales and Distribution Plan. Advertising and Promotion Marketing business plans. By Susan Ward. She has run an IT consulting firm and designed and presented courses on how to promote small businesses. Learn about our editorial policies. Updated on January marketing business plans, Article Sources.

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